Ingredients for best practice for lead generation includes
1. Social Media Ads/AdWords with Best Creative:
When I say best creative it means best hook & offer that you can give to your audience, On that ad creative and its not always to give value on ads creatives, It can be entertaining as well which keep the audience engaged also it can be a short copy with a great hook like “What is that one thing that you would want to pint point” Through your product or “What is the one thing that your product can do to serve your Buyers”.SaaS products a free trial works amazing although the retention depends on various reasons don’t want to go into that as that will be out of the topic but yeah in my coming articles or blogs. Social media ads services is the great hook for any business to generate instant SaaS leads for their business.
2. Opt-in page/landing page: Best Way to get higher opt-ins or people giving you their personal information in exchange of free value or opportunity. To make it simple lets say you are giving Business owners a free report of their website or you are giving a free guide to how to market online In exchange of their information, something that actually is hot -topic in you SaaS niche and you have to make sure that you are after that one big thing/problem that your product gives or solves.
Offering a free trial on your website in exchange of their personal information have been working amazingly well.
Offering a free trial not only creates a connection with your software but they also know what it does & the best thing is that they know you now and you can follow them with all sorts of offers and other things over the time.
3. Sending them series of e-mail with content for a week:
After some one has opted either for your free trial product or that free report which is going to change his/her life if she gets it. Make Sure what you said on your ad or opt-in page you do it be it report or free trial.
Start sending them e-mails so that they feel connected to you or your brand. One of the strategies to send e-mails is like first e-mail talks about something then leaves a curiosity about receiving another e-mail and the second e-mail completes the first and second but leaves curiosity to get 3rd e-mail and this thing goes on for a week like T.V Soaps Episodes. This not only builds rapport but they start to trust you know you like you and at last you send them a link to be on your sales page. Another Way is sending them small piece of relevant content keeping them warmed up for sale. So that when the time comes you can send them an offer so that they buy from you& With all the tracking you will know what is the % of your buyers/leads That will convert.
4. Make them go through Sales Funnel: - After You Have warmed up your new E-mail list, with a week or 15 days of E-mails send them an e-mail with a link to your sales page.Now let me make sure what ingredients makes a sales page high converting
Explanatory Video
Testimonial Video
Talk about that one big thing that your product is all about or the problem it solves
All the offers with it
Social proofs
Call to actions to buy
Social links where he can follow you or see your social presence
If he tries to leave use exit pop up (can be used in opt-in page as well)
One time offer
Bump offers
Upsells
Down sells
Hope That helps….!!!!
Click99X and Clicksaffron are the two great platforms where you can get Social media ads services and SaaS lead generation services that helps you in growing your business from brickstone level to clickstone level.
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